Terms of Service

Last updated: February 1, 2026

Please read these Terms of Service carefully before using SM-Compare. By accessing or using the Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms. These Terms are governed by the laws of Ontario, Canada.

1. Acceptance of Terms

By accessing or using the SM-Compare platform ("Platform"), including our website, mobile applications, and APIs, you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you must not access or use the Platform.


These Terms constitute a legally binding agreement between you ("User," "you," or "your") and SM-Compare Inc. ("SM-Compare," "we," "us," or "our"), a corporation incorporated under the laws of Ontario, Canada.


If you are using the Platform on behalf of a business or other legal entity, you represent that you have the authority to bind such entity to these Terms, in which case "you" or "your" shall refer to such entity.


You must be at least 18 years of age or the age of majority in your province of residence to use this Platform.

2. Service Description

SM-Compare is a Canadian service marketplace comparison platform that provides:


  • Trust Score Calculations: Composite scores based on regulatory compliance, customer reviews, transparency, complaint resolution, and business longevity
  • Provider Listings: Searchable directory of service providers across multiple sectors
  • Review System: Platform for consumers to share experiences and rate service providers
  • Comparison Tools: Side-by-side comparison of providers based on multiple metrics
  • Lead Generation: Connection between consumers seeking services and qualified providers
  • Provider Portal: Dashboard for providers to manage their listings, respond to reviews, and track performance

  • SM-Compare acts as an information intermediary and does not directly provide any of the services listed by providers on the Platform. We do not endorse, guarantee, or assume responsibility for any provider, their services, or the accuracy of information provided by providers.

    3. User Accounts

    To access certain features of the Platform, you must create an account. When creating an account, you agree to:


  • Provide accurate, current, and complete information
  • Maintain and promptly update your account information
  • Maintain the security of your password and accept all risks of unauthorized access
  • Notify us immediately if you discover or suspect any security breach
  • Accept responsibility for all activities that occur under your account

  • We reserve the right to suspend or terminate accounts that violate these Terms, contain false information, or engage in fraudulent or harmful activity.


    You may delete your account at any time by contacting our support team. Upon deletion, we will remove your personal information in accordance with our Privacy Policy and applicable data retention requirements.

    4. Provider Responsibilities

    Providers who list their services on SM-Compare agree to the following obligations:


  • Accurate Information: All business information, credentials, licensing, and service descriptions must be accurate and up-to-date
  • Regulatory Compliance: Providers must maintain all required licenses, registrations, and certifications as required by applicable Canadian federal and provincial laws
  • Review Responses: Providers are encouraged to respond to customer reviews professionally and in good faith
  • Lead Management: Providers must respond to consumer inquiries in a timely and professional manner
  • Prohibited Conduct: Providers must not engage in fake reviews, misleading advertising, harassment of reviewers, or any other deceptive practices
  • Fee Payment: Providers on paid plans must pay all applicable fees in a timely manner

  • SM-Compare reserves the right to modify, suspend, or remove any provider listing that violates these Terms or that we determine, in our sole discretion, is harmful to consumers or the integrity of the Platform.

    5. Consumer Rights

    As a consumer using SM-Compare, you have the following rights:


  • Transparent Information: Access to verified trust scores, authentic reviews, and provider information
  • Review Rights: The right to share honest, factual reviews of service providers you have used
  • Data Control: The right to control your personal information as outlined in our Privacy Policy and in accordance with PIPEDA
  • Quote Protection: Personal information shared through quote requests is only provided to the specific provider you select
  • Complaint Resolution: The right to file complaints about providers or the Platform through our established process

  • When submitting reviews, consumers agree to:

  • Provide honest, factual accounts of their experience
  • Not submit reviews for services they have not personally used
  • Not include personal identifying information of individuals (other than their own first name)
  • Not use reviews to engage in harassment, defamation, or discrimination
  • 6. Intellectual Property

    SM-Compare Property: The Platform, including its software, design, text, graphics, logos, trust score methodology, and all related intellectual property, is owned by SM-Compare Inc. and protected by Canadian and international copyright, trademark, and other intellectual property laws.


    User Content: You retain ownership of content you submit to the Platform (reviews, photos, messages). By submitting content, you grant SM-Compare a non-exclusive, worldwide, royalty-free, perpetual license to use, display, reproduce, modify, and distribute your content in connection with the Platform and our marketing.


    Restrictions: You may not:

  • Copy, modify, or distribute the Platform's software or content
  • Scrape, crawl, or use automated tools to extract data from the Platform without written consent
  • Use SM-Compare's trust scores, rankings, or data in advertising or marketing without authorization
  • Reverse engineer, decompile, or disassemble any part of the Platform
  • Remove or alter any copyright, trademark, or proprietary notices
  • 7. Limitation of Liability

    TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:


  • SM-Compare provides the Platform on an "as-is" and "as-available" basis without warranties of any kind, whether express, implied, or statutory
  • We do not warrant that trust scores are error-free, that reviews are authentic, or that provider information is accurate
  • We are not liable for any actions taken by providers, the quality of their services, or any disputes between consumers and providers
  • SM-Compare's total liability for any claims arising from your use of the Platform shall not exceed the greater of (a) the amount you paid to SM-Compare in the 12 months preceding the claim, or (b) $100 CAD
  • In no event shall SM-Compare be liable for any indirect, incidental, special, consequential, or punitive damages

  • Some provinces may not allow limitations of liability for certain types of damages. In such cases, our liability shall be limited to the minimum extent permitted by law.


    Nothing in these Terms shall exclude or limit our liability for death, personal injury, fraud, or any other liability that cannot be excluded under applicable Canadian law.

    8. Governing Law

    These Terms shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.


    The courts of Ontario, Canada shall have exclusive jurisdiction over any disputes arising from or relating to these Terms or your use of the Platform.


    If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms shall otherwise remain in full force and effect.

    9. Dispute Resolution

    In the event of any dispute, claim, or controversy arising from or relating to these Terms or the Platform, the parties agree to the following resolution process:


    Step 1 - Informal Resolution: Before initiating formal proceedings, you agree to contact us at legal@sm-compare.ca to attempt to resolve the dispute informally within 30 days.


    Step 2 - Mediation: If informal resolution fails, the parties agree to participate in mediation administered by the ADR Institute of Ontario before a mutually agreed-upon mediator.


    Step 3 - Arbitration or Litigation: If mediation is unsuccessful, either party may pursue binding arbitration under the Arbitration Act, 1991 (Ontario) or commence litigation in the courts of Ontario.


    Class Action Waiver: To the extent permitted by applicable law, you agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action.


    Nothing in this section prevents either party from seeking injunctive or other equitable relief in court for matters related to intellectual property, data security, or unauthorized access.

    10. Changes to Terms

    SM-Compare reserves the right to modify these Terms at any time. We will notify users of material changes by:


  • Posting the updated Terms on our Platform with a revised "Last Updated" date
  • Sending email notification to registered users for significant changes
  • Displaying a prominent notice on the Platform for at least 30 days

  • Your continued use of the Platform after the effective date of any changes constitutes your acceptance of the modified Terms. If you do not agree to the modified Terms, you must discontinue use of the Platform.


    We encourage you to review these Terms periodically to stay informed of any updates.

    By using SM-Compare, you acknowledge that you have read and agree to these Terms of Service and our Privacy Policy.

    If you have questions, contact us at legal@sm-compare.ca

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